'As a young independent director you are trying to get noticed,' he said. 'The films are often very personal so it might be hard to find an audience in commercial cinemas but screening at this festival, and being accepted for this award, puts you in touch with an audience and with important members of the international film community such as foreign producers.'

From AFP news report - http://www.straitstimes.com/BreakingNews/Lifestyle/Story/STIStory_589257.html

I came to Melbourne to -not- make personal films... But I guess I'm fine with that!